Yassim, Mazia ORCID: 0000-0001-8835-7036 and Krolikowska-Adamczyk, Ewa ORCID: 0000-0002-0739-2110 (2019) Developing socially conscious students: can social consciousness be embedded through teaching? In: Academy of Marketing Conference 2019 - 52nd Annual Conference Proceedings. Regent's University London, London, UK, p. 89. ISBN 978-1527244856

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Abstract

This project aims to investigate the development of social consciousness amongst two groups of undergraduate students studying in a Business Faculty. The undergraduate students are from the Events Management (Level 5) and Marketing/Marketing Communications (Level 6) degree programmes and are studying on a single term (15 credit course). Both of these courses address social issues within sustainability and social marketing. However, this research takes the view that a simple instructional approach to teaching social issues is not in itself sufficient in embedding social consciousness amongst students. The project proposed investigates the effectiveness of using a combination of service learning and problem based learning approaches to teaching and assessment for developing and embedding social consciousness amongst the two groups of students. The choice of the two groups of students from two levels of their undergraduate programme is significant as this will enable an exploration of variance in the development of social consciousness amongst students in different programmes as well as different levels of study. In attempting to embed social consciousness, the project will focus on: raising and exploring student awareness of social issues, critical evaluation of marketing and events industry practices as well as solutions to social problems, and building self-efficacy amongst students in their ability to deal with social issues.

Item Type:	Conference Proceedings
Title of Proceedings:	Academy of Marketing Conference 2019 - 52nd Annual Conference Proceedings
Additional Information:	Presented at the 52nd Academy of Marketing Annual Conference 2019, London, 2-4th July 2019
Uncontrolled Keywords:	social consciousness
Subjects:	H Social Sciences > H Social Sciences (General)
Faculty / School / Research Centre / Research Group:	Faculty of Business Faculty of Business > Department of Marketing, Events & Tourism
Last Modified:	04 Sep 2020 17:42
URI:	http://gala.gre.ac.uk/id/eprint/24674

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