Woodland, Melanie and Acott, T.G. (2007) Sustainability and local tourism branding in England's South Downs. Journal of Sustainable Tourism, 15 (6). pp. 715-734. ISSN 0966-9582 (doi:10.2167/jost652.0)

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Abstract

This paper reports on a stakeholder consultation exercise that examined the tourism industry's perception of developing a local tourism branding scheme within the South Downs' protected areas in south-east England. The research shows that such schemes could offer potential benefits that are recognisable by the tourism industry, while helping to meet the statutory aims of the protected area. The paper records the perceptions of small tourism businesses, their fears, awareness of tourism impacts, perceptions of sustainable tourism and of local branding, and key criteria connected to the future organisation of a local tourism branding scheme. The conclusion lists the recommendations for the implementation of a local branding scheme, including grassroots stakeholder consultation that encourages ownership and participation, institutional frameworks that support capacity-building and the importance of developing core values within a local brand.

Item Type:	Article
Uncontrolled Keywords:	tourism branding, protected areas, sustainability, stakeholder consultation, small/medium enterprises, South Downs
Subjects:	G Geography. Anthropology. Recreation > GV Recreation Leisure H Social Sciences > HF Commerce
Faculty / School / Research Centre / Research Group:	Faculty of Engineering & Science > School of Science (SCI)
Related URLs:	Publisher Organisation Organisation
Last Modified:	12 Feb 2020 16:19
URI:	http://gala.gre.ac.uk/id/eprint/2466

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