Study of sensory evaluation, consumer acceptability, affordability and market price of rice
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Tomlins, Keith, Manful, John, Gayin, Joseph, Kudjawu, Bernice and Tamakloe, Iris (2007) Study of sensory evaluation, consumer acceptability, affordability and market price of rice. Journal of the Science of Food and Agriculture, 87 (8). pp. 1564-1575. ISSN 0022-5142 (doi:10.1002/jsfa.2889)
Full text not available from this repository.Abstract
The purpose of the study was to evaluate consumer acceptance, affordability and market value of a
prototype parboiled rice (PPR) in relation to three local samples and a high-value imported one. While descriptive
sensory evaluation and central location testing are used to evaluate consumer acceptability, this study suggests
that affordability and market price of rice can also be assessed. The PPR was acceptable and the suggested
market price was influenced by both affordability and acceptability. Acceptance scores suggested a potential
higher price; consumers discounted the prototype rice and the extent depended on affordability. The concept of
consumer acceptability and affordability varied widely among consumers and this was related to the market price,
demographics and attitudes towards rice. Sensory attributes associated with quality were positively related with
price but negatively with affordability. Acceptability was related to rice consumption and purchasing behaviour,
whereas affordability was associated with income, gender and quality perception. Low affordability groups knew
the least about the benefits of rice. The implications are discussed.
| Item Type: | Article |
|---|---|
| Uncontrolled Keywords: | rice, Oryza sativa, sensory evaluation, consumer acceptability, parboiled, market price, West Africa, Ghana |
| Subjects: | T Technology > TP Chemical technology T Technology > TX Home economics |
| Faculty / School / Research Centre / Research Group: | Faculty of Engineering & Science > Natural Resources Institute Faculty of Engineering & Science > Natural Resources Institute > Food & Markets Department |
| Related URLs: | |
| Last Modified: | 29 Jan 2020 13:01 |
| URI: | http://gala.gre.ac.uk/id/eprint/2401 |
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