Yoon, Hyunsun ORCID: https://orcid.org/0000-0001-5679-3335 and Šegota, Tina ORCID: https://orcid.org/0000-0001-7994-1396 (2019) Working towards sustainable consumption. In: LTSE 2019: Learning, Teaching & Student Experience, 14-15 May 2019, Manchester. (Submitted)

Preview

PDF (Poster Prestentation) 23966 YOON_Working_Towards_Sustainable_Consumption_2019.pdf - Presentation Download (465kB) | Preview

Abstract

This poster presentation is about how an internationally collaborative relationship with industry has been established and enhanced the student experience and employability. In MA module titled Developing Advertising and Promotional Strategies, a partnership with EQUA, a Slovenian company that produced an environmentally friendly reusable bottles, provided a live brief for EQUA's UK launch and paid internship opportunities for the students.

Item Type:	Conference or Conference Paper (Poster)
Uncontrolled Keywords:	Employability, Collaborating with employers, sustainability, live brief, advertising
Subjects:	L Education > LB Theory and practice of education > LB2300 Higher Education
Faculty / School / Research Centre / Research Group:	Faculty of Business Faculty of Business > Department of Marketing, Events & Tourism Faculty of Business > Tourism Research Centre
Last Modified:	04 Feb 2021 13:40
URI:	http://gala.gre.ac.uk/id/eprint/23966

Actions (login required)

View Item

Downloads