Zhang, Yakun ORCID: 0000-0002-5336-7717 and Xiao, Sarah (2017) To buy but not to keep: The impact of mental imagery discrepancy in E-commerce product return. In: EMAC 2017 Leaving Footprints. EMAC. ISBN 978-90-367-9912-6

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Item Type:	Conference Proceedings
Title of Proceedings:	EMAC 2017 Leaving Footprints
Additional Information:	46th European Marketing Academy (EMAC) Annual Conference; Groningen, Netherlands; 23 – 26 May 2017.
Uncontrolled Keywords:	Mental Imagery Discrepancy, Product Return, Cognitive Dissonance
Subjects:	G Geography. Anthropology. Recreation > GV Recreation Leisure
Faculty / School / Research Centre / Research Group:	Faculty of Business Faculty of Business > Department of Marketing, Events & Tourism
Related URLs:	Organisation
Last Modified:	05 Aug 2020 21:01
URI:	http://gala.gre.ac.uk/id/eprint/23476

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