Zhang, Yakun ORCID: https://orcid.org/0000-0002-5336-7717 and Xiao, Sarah (2018) Harmony is not always better: The effect of visual presentation and content congruence on imagery fluency. In: The 2018 American Marketing Association/American Collegiate Retailing Association (ACRA/AMA) Triennial Conference, 6 – 9 June 2018, Toronto, Canada.

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Item Type:	Conference or Conference Paper (Paper)
Uncontrolled Keywords:	imagery fluency; sensory marketing
Subjects:	G Geography. Anthropology. Recreation > GV Recreation Leisure
Faculty / School / Research Centre / Research Group:	Faculty of Business Faculty of Business > Department of Marketing, Events & Tourism
Last Modified:	23 Jun 2020 16:04
URI:	http://gala.gre.ac.uk/id/eprint/23474

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