Harmony is not always better: The effect of visual presentation and content congruence on imagery fluency
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Zhang, Yakun ORCID: 0000-0002-5336-7717 and Xiao, Sarah (2018) Harmony is not always better: The effect of visual presentation and content congruence on imagery fluency. In: The 2018 American Marketing Association/American Collegiate Retailing Association (ACRA/AMA) Triennial Conference, 6 – 9 June 2018, Toronto, Canada.
Full text not available from this repository. (Request a copy)Item Type: | Conference or Conference Paper (Paper) |
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Uncontrolled Keywords: | imagery fluency; sensory marketing |
Subjects: | G Geography. Anthropology. Recreation > GV Recreation Leisure |
Faculty / School / Research Centre / Research Group: | Faculty of Business Faculty of Business > Department of Marketing, Events & Tourism |
Last Modified: | 23 Jun 2020 16:04 |
URI: | http://gala.gre.ac.uk/id/eprint/23474 |
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