Prashantham, Shameen, Eranova, Mariya and Khamisani, Vaqar (2019) How entrepreneurs and managers can find common ground in big data. The Economist Intelligence Unit.

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Abstract

Large corporations are increasingly seeking to collaborate with startups as part of their open innovation strategy. Each has strengths that the other lacks. Corporations have resources and legitimacy, startups have creativity and agility. Given the disruptive effects of digitalization, corporations are reaching out to startups with digital capabilities.

Item Type:	Article
Uncontrolled Keywords:	big data, data driven decision making, digitalization
Faculty / School / Research Centre / Research Group:	Faculty of Business Faculty of Business > Networks and Urban Systems Centre (NUSC) > Connected Cities Research Group Faculty of Business > Department of Systems Management & Strategy
Last Modified:	01 May 2020 07:12
URI:	http://gala.gre.ac.uk/id/eprint/23395

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