Kokkranikal, Jithendran ORCID: 0000-0003-0103-562X , Shen, Ye, Christensen, Camilla and Morrison, Alastair ORCID: 0000-0002-0754-1083 (2019) How to better satisfy sailing tourists: An analysis based on Kano's Evaluation Matrix. In: Annual ICHRIE Summer Conference!, 24-26 July 2019, New Orleans. (Submitted)

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Abstract

Sailing tourism has attracted much attention from both practitioners and researchers in recent years. However, little research has focused on sailing tourists’ satisfaction. Inadequate research may pose obstacles in the development of sailing tourism. To bridge the literature gap, this research examined the attributes of marina destinations that influence sailing tourist experiences, investigated the perceived importance of these attributes, and tested the relationship between these attributes and tourist satisfaction based on Kano’s evaluation matrix (KEM). The 14 attributes were classified into must-be, one-dimensional, attractive, and indifferent categories, and practical implications were provided.

Item Type:	Conference or Conference Paper (Paper)
Uncontrolled Keywords:	Tourist satisfaction, tourist experiences, Kano’s evaluation matrix (KEM), sailing tourism, marinas, Europe
Subjects:	L Education > L Education (General)
Faculty / School / Research Centre / Research Group:	Faculty of Business Faculty of Business > Department of Marketing, Events & Tourism Faculty of Business > Tourism Research Centre
Related URLs:	Organisation
Last Modified:	21 Aug 2020 04:04
URI:	http://gala.gre.ac.uk/id/eprint/23035

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