Mogaji, Emmanuel ORCID: https://orcid.org/0000-0003-0544-4842 (2018) In the absence of values and ideologies, party-switching in Nigeria is inevitable. [Working Paper]

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Abstract

This paper aims to explore the absence of values and ideologies within the political parties and how it contributes towards party switching, using the Nigerian political scene as a focus point. The personal values and ideologies of individual politicians was questioned as well. This paper further postulated that the neither the Nigerian politicians nor the political parties have values and ideologies they stand for. Not surprising there cannot be any alignment and politicians able to switch their party at will. They are not principled to stand for something that does not exists. Moving on beyond the 2019 election in Nigeria, the paper offers practical insights into brand identity development for political parties, especially the new ones.

Keywords: Nigeria, APC, PDP, Party Switching, Brand Values, ideologies.

Item Type:	Working Paper
Uncontrolled Keywords:	Nigeria, APC, PDP, Party Switching, Brand Values, ideologies
Faculty / School / Research Centre / Research Group:	Faculty of Business Faculty of Business > Department of Marketing, Events & Tourism
Last Modified:	18 Nov 2018 02:27
URI:	http://gala.gre.ac.uk/id/eprint/22198

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