Yassim, Mazia ORCID: https://orcid.org/0000-0001-8835-7036 (2017) Perceptions of non-profit brands through the lens of PCP. In: Academy of Marketing Annual Conference 2017, 4-7 July, Hull.

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Abstract

This paper investigates the brand perceptions of service charities (non-profit organisations established to provide services for the UK armed forces community) from the perspective of its service users.

Item Type:	Conference or Conference Paper (Paper)
Uncontrolled Keywords:	Brand perceptions, PCP
Subjects:	G Geography. Anthropology. Recreation > GV Recreation Leisure
Faculty / School / Research Centre / Research Group:	Faculty of Business Faculty of Business > Department of Marketing, Events & Tourism
Last Modified:	12 Nov 2019 13:04
URI:	http://gala.gre.ac.uk/id/eprint/19767

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