Kawaf, Fatema ORCID: 0000-0002-7089-7816 (2014) Capturing online fashion shopping experiences: a screencast videography. In: Advances in Consumer Research. Association for Consumer Research, Duluth, MN, p. 757. ISSN 0098-9258

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Abstract

Through the lens of videography researchers have captured the finest details of consumption experiences. Here, I present online videography to capture the online fashion shopping experiences. Using Critical Incident Analysis I highlight the process of the experience and the main incidents that influence approach-avoidance decisions within this process.

Item Type:	Conference Proceedings
Title of Proceedings:	Advances in Consumer Research
Uncontrolled Keywords:	screencasting, videography, digital, experience, online shopping, digital methodology
Subjects:	G Geography. Anthropology. Recreation > GV Recreation Leisure
Faculty / School / Research Centre / Research Group:	Faculty of Business Faculty of Business > Department of Marketing, Events & Tourism
Last Modified:	10 May 2019 10:56
URI:	http://gala.gre.ac.uk/id/eprint/19530

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