Kohrs, Kirsten ORCID: https://orcid.org/0000-0003-4302-833X (2018) Public relations as visual meaning-making. In: Collister, Simon and Roberts-Bowman, Sarah, (eds.) Visual Public Relations: Strategic Communication Beyond Text. Routledge New Directions in Public Relations & Communication Research . Routledge, Abingdon, Oxon, pp. 13-28. ISBN 978-1138064669

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Abstract

This chapter explores the implications of the 'pictorial turn' for Public Relations and strategic communication, proposes a systematic framework for understanding how visual communication works, and concludes by considering future directions for conceptual engagement with visual meaning-making.

Item Type:	Book Section
Uncontrolled Keywords:	visual communication, theory, public relations, the pictorial turn, meaning-making, multimodality, semiotics, rhetoric, theory, nonverbal communication, conceptual toolkit, theoretical framework
Subjects:	G Geography. Anthropology. Recreation > GV Recreation Leisure
Faculty / School / Research Centre / Research Group:	Faculty of Business Faculty of Business > Department of Marketing, Events & Tourism
Last Modified:	29 Jul 2020 09:47
URI:	http://gala.gre.ac.uk/id/eprint/19435

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