Smith, David Horton, Lang, Sean and Garsten, Nicky (2018) NGO communications in a one-party state: The context and characteristics of non-profit advocacy communications in China. In: Garsten, Nicky and Bruce, Ian, (eds.) Communicating Causes: Strategic Public Relations in the Non-Profit Sector. Routledge, pp. 215-228. ISBN 978-0815394006 (doi:10.4324/9781351022224-16)

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Abstract

In this chapter, the authors trace the development of non-profit organizations in China. They then identify the context to, and characteristics of communications in the NGO sector focusing on advocacy INGOs and national NGOs. The importance of using a variety of tactics to influence change, from an in-depth case report to digital communications, is illustrated through the case study about Greenpeace’s Hungry Coal campaign. Some challenges of INGO communications are further explored in an interview with an anonymous campaigner.

Item Type:	Book Section
Additional Information:	Chapter 15. "Although this chapter did not go through a formal refereeing process it was scrutinised by my fellow editor, Professor Ian Bruce prior to publication."
Uncontrolled Keywords:	China, non-profit, advocacy, digital, public relations
Faculty / School / Research Centre / Research Group:	Faculty of Business Faculty of Business > Department of Marketing, Events & Tourism Faculty of Business > Networks and Urban Systems Centre (NUSC) Faculty of Business > Networks and Urban Systems Centre (NUSC) > Connected Cities Research Group
Last Modified:	20 Jun 2019 12:34
URI:	http://gala.gre.ac.uk/id/eprint/19226

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