Vodanovich, Shahper, McKenna, Brad and Cai, Wenjie ORCID: https://orcid.org/0000-0002-1505-7240 (2017) Cultural values inherent in the design of social media platforms: A case study of WeChat. In: 30th Bled eConference Digital Transformation – From Connecting Things to Transforming Our Lives (Conference Proceedings). University of Maribor Press, pp. 617-628. ISBN 978-961-286-043-1 (doi:10.18690/978-961-286-043-1)

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Abstract

Most social media platforms are created for worldwide consumption and it is usually a significant challenge to develop these platforms for users from various cultural backgrounds. While culturally centric user behaviour of social media platforms has been well-documented, the cultural values in-herent within the design of these platforms has not been thoroughly explored. This study proposes a conceptual cultural values model to examine the cultural characteristics inherent within WeChat, a Chinese social media platform. We use a research model based on Chinese cultural values to validate the model for the full scale study.

Item Type:	Conference Proceedings
Title of Proceedings:	30th Bled eConference Digital Transformation – From Connecting Things to Transforming Our Lives (Conference Proceedings)
Additional Information:	30th Bled conference was held in Bled, Slovenia from 18 - 21 June.
Uncontrolled Keywords:	Social Media, Cultural Values, China, Design
Subjects:	G Geography. Anthropology. Recreation > GV Recreation Leisure
Faculty / School / Research Centre / Research Group:	Faculty of Business Faculty of Business > Department of Marketing, Events & Tourism Faculty of Business > Tourism Research Centre
Last Modified:	25 Jan 2018 16:15
URI:	http://gala.gre.ac.uk/id/eprint/18993

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