McKee, Frank, Cox, Elwynn, Housden, Matthew and Parkinson, Lynn (2009) Project management in marketing. CIM Coursebook . Butterworth-Heinemann / Routledge, Oxford, UK. ISBN 978-1-85617-715-3 (pbk)

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Item Type:	Book
Additional Information:	This book is one of Butterworth-Heinemann's CIM Coursebooks (endorsed by the Chartered Institute of Marketing), aimed at students working towards the CIM professional marketing qualifications.
Uncontrolled Keywords:	project management, marketing
Subjects:	H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Faculty / School / Research Centre / Research Group:	Faculty of Business > Department of Marketing, Events & Tourism
Related URLs:	Publisher Organisation
Last Modified:	14 Oct 2016 09:04
URI:	http://gala.gre.ac.uk/id/eprint/1735

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