MacLeod, Nicola ORCID: https://orcid.org/0000-0001-7504-2270, Hayes, Deborah and Slater, Alix (2009) Reading the landscape: the development of a typology of literary trails to inform experiential design. Journal of Hospitality Marketing and Management, 18 (2-3). pp. 154-172. ISSN 1936-8623 (Print), 1936-8631 (Online) (doi:10.1080/19368620802590183)

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Abstract

This article explores the under-researched field of self-guided trails. The focus of the research is on the experiential aspects of self-guided literary trails from the perspective of both the developer and user. An examination of existing literature on self-guided trails and literary tourism was undertaken and supplemented with a review of experiential design principles. Content analysis of a sample of literary heritage trails was then carried out and three distinctive typologies were developed, informed by aspects of experiential design. The research reveals that few literary trails developers utilise these principles and the article concludes with proposals for the design of more effective literary trail experiences.

Item Type:	Article
Additional Information:	[1] Published in Journal of Hospitality Marketing & Management, Volume 18, Issue 2-3, 2009 - Special Issue: The Marketing of Hospitality and Leisure Experiences.
Uncontrolled Keywords:	literary tourism, trails, experience, experiential design, typologies
Subjects:	G Geography. Anthropology. Recreation > G Geography (General)
Faculty / School / Research Centre / Research Group:	Faculty of Business > Department of Marketing, Events & Tourism Faculty of Business
Related URLs:	Publisher
Last Modified:	28 Jan 2019 16:04
URI:	http://gala.gre.ac.uk/id/eprint/1730

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