Ma, Jenny Wei-Chen (2014) Profiling impulse buyers- Exploring how each facet of UPPS impulsivity traits can lead to different types of impulse buying behaviour. In: Academy of Marketing 2014 Conference Proceedings. Academy of Marketing.

Preview

PDF (Publisher's PDF) 16954 MA_Profiling_Impulse_Buyers_2014.pdf - Published Version Download (110kB) | Preview

Abstract

This study argues that impulse buying behaviour (IB) should be multi-faceted and proposes to use urgency-premeditation-perseverance-sensation-seeking (UPPS) as the measurement to examine various types of IB. 414 valid questionnaires were collected from British and Taiwanese respondents. The measurements of the questionnaire include UPPS, IB tendency, and IB choice. This study demonstrates the interactions between the consumption situations and their corresponding impulsivity traits, which illustrates the different types of impulse buying behavioural patterns. The findings provides both practical and social implication for service privders and policy makers.

Item Type:	Conference Proceedings
Title of Proceedings:	Academy of Marketing 2014 Conference Proceedings
Additional Information:	Academy of Marketing Conference, Bournemouth University, UK, 7-14 July 2014.
Uncontrolled Keywords:	Impulse buying, Impulsivity, UPPS
Subjects:	G Geography. Anthropology. Recreation > GV Recreation Leisure
Faculty / School / Research Centre / Research Group:	Faculty of Business Faculty of Business > Department of Marketing, Events & Tourism
Last Modified:	25 May 2020 19:53
URI:	http://gala.gre.ac.uk/id/eprint/16954

Actions (login required)

View Item

Downloads