De Domenici, Michael (2014) The Only Way is Ethics. In: Academy of Marketing Conference 2014, 7 - 10 July 2014, Bournemouth.

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Abstract

This paper aims to explore the custody landscape of ‘ethics in marketing’ as taught to marketing students and to examine the delivery of ethics on marketing programmes/courses. Consideration will also be given to student’s understanding, perception and attitudes towards ethics both in terms of delivery and engagement of content.

According to Laczniak (1999) Marketing is generally considered to be one of the least ethical business functions and therefore particular importance should be afforded to the topic’. (Singhapakdi 2004 p.261). Rozensher and Fergenson (1999) cited in Singhapakdi (2004) found that business schools favoured building ethics into existing courses with a limited time dedicated to the subject. Agarwal and Malloy (2002) suggest that although ethics may be incorporated within a curriculum there is no guarantee that it is taught correctly.

The aim of the research is to help Universities review their existing marketing courses within the context of ethics and consider who will shape and guide the ethical landscape. Given that marketing students are our potential future marketing managers, we as educators need to ensure we are guiding our students and equipping them to tackle the inevitable ethical dilemmas that they will need to confront.

Item Type:	Conference or Conference Paper (Paper)
Uncontrolled Keywords:	Ethics; Marketing; Future marketers; Education
Faculty / School / Research Centre / Research Group:	Faculty of Business Faculty of Business > Department of Marketing, Events & Tourism
Last Modified:	01 Mar 2017 13:06
URI:	http://gala.gre.ac.uk/id/eprint/16370

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