Kuenzel, Sven and Katsaris, Nektarios (2011) A critical review of the image of a tourist destination. Journal of International Management Studies, 11 (3). pp. 21-29. ISSN 1930-6105 (Print), 2378-9557 (Online)

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Abstract

This paper investigates the image of a tourist destination. The image of a tourist destination has received some attention in the literature. Nevertheless it remains unclear what influences the overall image of a destination. Consequently a detailed review will be provided to identify the key antecedents of the image. Managerial implications will be presented to support executives in the management of a destination image.

Item Type:	Article
Uncontrolled Keywords:	Tourist, Destination, Image, Tourism Research, Holiday, Consumer Behavior
Subjects:	H Social Sciences > H Social Sciences (General)
Faculty / School / Research Centre / Research Group:	Faculty of Business Faculty of Business > Department of Marketing, Events & Tourism
Related URLs:	Organisation
Last Modified:	18 Sep 2019 15:29
URI:	http://gala.gre.ac.uk/id/eprint/15520

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