Creative Advertising: An Introduction
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Sorrentino, Miriam ORCID: 0000-0003-1198-4562 (2014) Creative Advertising: An Introduction. Laurence King Publishing Ltd., London, UK. ISBN 978-1780671192
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Official URL: https://www.laurenceking.com/product/creative-adve...
Abstract
Creative Advertising: An Introduction explores the fundamentals of advertising and branding, providing an indispensable overview of creative thinking in advertising practice.
The book offers clear guidance on portfolio presentation, making contacts, skills building, crafting ideas in copy and art direction, and on working with others in the larger creative process. It is full of advice from some of the world’s leading figures in advertising and is illustrated with numerous examples of award-winning work.
Item Type: | Book |
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Uncontrolled Keywords: | Advertising, Art Direction, Media, Design |
Subjects: | N Fine Arts > NE Print media |
Faculty / School / Research Centre / Research Group: | Faculty of Liberal Arts & Sciences Faculty of Liberal Arts & Sciences > School of Design (DES) |
Last Modified: | 08 Aug 2019 11:00 |
URI: | http://gala.gre.ac.uk/id/eprint/15502 |
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