Cheeseman, Kate (2015) 'Guiness is Good'. [Video] (Unpublished)

	Video (MP4) 15094_Cheeseaman_2. M&S Christmas.mp4 - Published Version Restricted to Repository staff only Download (2MB)
	Video (MP4) 15094_Cheeseman_1. Water.mp4 - Published Version Restricted to Repository staff only Download (467MB)
	Video (MP4) 15094_Cheeseman_3. M&S food advert.mp4 - Published Version Restricted to Repository staff only Download (14MB)
	Video (MP4) 15094_Cheeseman_5. Last K.m4v - Published Version Restricted to Repository staff only Download (29MB)
	Image (JPEG) 15094_Cheeseman_guinness.jpg - Published Version Restricted to Repository staff only Download (80kB)
	Video (MP4) 15094_Cheeseman_Guinness8 copy.mp4 - Published Version Restricted to Repository staff only Download (269MB)
Preview	Image (JPEG) (Conference invitation) 15094_Cheeseman_Haptic_Events_invite copy.jpg - Published Version Download (395kB) | Preview
	Video (MP4) 15094_Cheeseman_JAWS GOLDFISH.mp4 - Published Version Restricted to Repository staff only Download (53MB)
	Video (MP4) 15094_Cheeseman_Marks and Spencer Apple Strudel TV Advert - M&S Food.mp4 - Published Version Restricted to Repository staff only Download (17MB)
	Video (MP4) 15094_M&S christmas food vid.mp4 - Published Version Restricted to Repository staff only Download (2MB)

Abstract

Sound is a powerful medium, which sometimes overtly and often subliminally affects the way we see and interpret the visual. It is vital to understand its power when making any film. Guinness Is Good explores this by lightheartedly manipulating the sound used in a film made from repeated identical visual sequences. Using as a basis a cut of a couple of the Guinness adverts, the soundtrack subverts the original adverts and tell a different story from the one that the makers want us to believe. In this way the film shows how sound changes the way we interpret images.

Item Type:	Video
Additional Information:	Presented at the University of Greenwich Haptic Narratives Conference to conference delegates.
Uncontrolled Keywords:	Guiness, Drink, sound, image, fizz, haptic
Faculty / School / Research Centre / Research Group:	Faculty of Liberal Arts & Sciences > School of Design (DES)
Related URLs:	Organisation Organisation
Last Modified:	16 May 2016 15:32
URI:	http://gala.gre.ac.uk/id/eprint/15094

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