Wilson, Jonathan (2015) Using Delphi as a research method, problem-solving technique, and forecasting tool. The Marketeers. pp. 86-90.

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Abstract

This article outlines the Delphi Method as a tool for industry practitioners and Research Methodology for scholars.

Delphi’s etymology links it with matrix – both of which convey concepts of ‘womb’, ‘origin’, ‘mother’, ‘sense of place’ and ‘medium where something is developed’. Similarly, Dolphin shares the same root as Delphi, and the ancient Greek god Apollo assumed dolphin form, when visiting his sanctuary in the site of Delphi, in lower central Greece. Within ancient Greek mythology Delphi was the place where the god Apollo reigned and protected the navel of the Earth. It is also considered to be the genesis for the modern Olympics. It was in Delphi where Apollo communicated through a priestess oracle and the future was predicted. Her words were recorded and then subsequently interpreted and debated by others.

Item Type:	Article
Uncontrolled Keywords:	Delphi, Delphi Method, Research Methods, Methodology, Forecasting Tools
Faculty / School / Research Centre / Research Group:	Faculty of Business > Department of Marketing, Events & Tourism
Last Modified:	14 Oct 2016 09:37
URI:	http://gala.gre.ac.uk/id/eprint/14853

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