Death to the Christian brand hegemony?
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Wilson, Jonathan (2015) Death to the Christian brand hegemony? The Marketeers. pp. 117-119.
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14850_Wilson_Death to the Christian band (2015).pdf - Published Version Restricted to Registered users only Download (246kB) |
Abstract
Western Brands dominate global rankings and many in theory and execution are steeped in Christian symbolism. What does the future hold for other nations?
Item Type: | Article |
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Uncontrolled Keywords: | Global Branding, Brand rankings, Brands, Christianity, Islam, Buddhism, Hinduism, Globalisation, Brand Theory |
Faculty / School / Research Centre / Research Group: | Faculty of Business > Department of Marketing, Events & Tourism |
Last Modified: | 14 Oct 2016 09:37 |
URI: | http://gala.gre.ac.uk/id/eprint/14850 |
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