Wilson, Jonathan (2015) I fear vine and YouTube stars will steal my job. The Marketeers. pp. 130-131.

PDF (Publisher PDF) 14849_I fear vine and youtube (2015).pdf - Published Version Restricted to Registered users only Download (155kB)

Abstract

Charting the rise of social media celebrities and user generated content as marketers.

Item Type:	Article
Uncontrolled Keywords:	Marketing, User generated content, Vine, You Tube, Social Media, Celebrity, Culture, Popular Culture, Online, Internet
Faculty / School / Research Centre / Research Group:	Faculty of Business > Department of Marketing, Events & Tourism
Last Modified:	14 Oct 2016 09:37
URI:	http://gala.gre.ac.uk/id/eprint/14849

Actions (login required)

View Item

Downloads