Wilson, Jonathan (2016) Celebs are going wild for this chic anti-paparazzi scarf. The Huffington Post.

HTML (Blog post) 14843_Wilson_Celebs are going (2016).html - Published Version Restricted to Registered users only Download (139kB)

Abstract

Inventor and entrepreneur Saif Siddiqui is the brains and founder of The ISHU - a new fashion brand, whose first product is a scarf that allows the wearer to disrupt flash photography. It's also about to appear on the shelves of Harrods.

Saif is a new kid on the block worth watching. His professional footballing career was cut short through injury. So he swapped the goal posts, instead for those of business - scoring a degree in Advertising and Marketing and then a bright career working for IMG on sports sponsorship. I know Saif well, because he was my Branding and Advertising student, graduating in 2010.

Item Type:	Article
Uncontrolled Keywords:	Fashion, Fall Fashion, Celebrity, Innovation, Entrepreneurship, Student News, Branding, Luxury Brands, UK Style, Style Voices
Faculty / School / Research Centre / Research Group:	Faculty of Business > Department of Marketing, Events & Tourism
Last Modified:	14 Oct 2016 09:37
URI:	http://gala.gre.ac.uk/id/eprint/14843

Actions (login required)

View Item

Downloads