Wilson, Jonathan (2015) The Dubai 2015 Global Islamic Economy Summit - and what it will take to become a heavyweight champion. The Huffington Post.

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Abstract

I just attended the 2015 Global Islamic Economy Summit, in Dubai and it was a fantastic experience. The hospitality was first class and only surpassed by the energy, passion, sincerity and friendship selflessly handed out to everyone attending.

However, two things that I think need addressing are the understanding, articulation, and execution of two key areas, which were weak in terms of intelligence and insight: Consumer Behaviour and Branding.

Item Type:	Article
Uncontrolled Keywords:	World Islamic Economic Forum, Global Islamic Economy Summit, Islam, Halal, Branding, Consumerism, Muslim Consumers
Faculty / School / Research Centre / Research Group:	Faculty of Business > Department of Marketing, Events & Tourism
Last Modified:	14 Oct 2016 09:37
URI:	http://gala.gre.ac.uk/id/eprint/14840

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