Branka, Sebastian, Coca-Stefaniak, Andres ORCID: 0000-0001-5711-519X and Plichta, Jaroslaw (2016) City centres as places for strategic cooperation through active city management - the significance of trade entities. Scientific Annals of Economics and Business, 63 (1). pp. 133-141. ISSN 2068–8717 (doi:https://doi.org/10.1515/aicue-2016-0010)

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Abstract

This paper posits that the contemporary city should be viewed as a common space that needs the effort of many various stakeholders in order to satisfy the diverse (and changing) needs of its stakeholders. Yet, achieving this effectively requires active management and coordination of a range of activities. This paper discusses three examples of recent activities in Cracow (Poland) that reflect strategic approach. The first of these case studies focuses on identifying the factors encouraging students to remain in Cracow after completing their studies. The second case study corresponds to a shopping centre opened in 2006 and the last case study shows the recent application of the cultural park legal framework to the city centre of Cracow. This study also makes reference to recent research funded by the European Commission’s Life Long Learning programme on the professional competences of city managers across 6 countries.

Item Type:	Article
Additional Information:	"This journal provides immediate open access to its content on the principle that making research freely available to the public supports a greater global exchange of knowledge." http://saaic.feaa.uaic.ro/index.php/saaic/about/editorialPolicies#openAccessPolicy
Uncontrolled Keywords:	City management, Town centre management, Destination management, Retail development, Urban tourism, City attractiveness
Faculty / School / Research Centre / Research Group:	Faculty of Business > Department of Marketing, Events & Tourism
Last Modified:	15 Oct 2016 05:49
URI:	http://gala.gre.ac.uk/id/eprint/14780

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