Davies, Rosamund ORCID: https://orcid.org/0000-0001-8645-8271 (2015) Narrative as creative quest: the hero's journey and its alternatives. In: Reisman, Fredericka, (ed.) KIE Handbook of Creativity. KIE Conference Books . KIE Conference, pp. 79-96.

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Abstract

The ancient creative practice of narrative is recognized as an important meaning making activity in business, in the contexts of both academic study and commercial practice. Drawing on these developments, this chapter will focus on the creative potential, within business, for narrative models developed in the field of screenwriting. The latter is an area of creative writing that focuses particularly on story structure. It has produced a range of normative narrative models that recur as the underpinning templates of film and television narratives. The most well known of these is perhaps Christopher Vogler’s reworking of Joseph Campbell’s Hero’s Journey. Taking this text as
my starting point, this chapter discusses the particular implications of the use of the Hero’s journey narrative model in a business context, examining the power of narrative retelling and the meaning making possibilities and limitations of different narrative models.

Item Type:	Book Section
Uncontrolled Keywords:	narrative, hero's journey, creative, creativity, business
Faculty / School / Research Centre / Research Group:	Faculty of Liberal Arts & Sciences > School of Design (DES)
Last Modified:	10 May 2019 12:03
URI:	http://gala.gre.ac.uk/id/eprint/14333

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