Coca-Stefaniak, Andres ORCID: 0000-0001-5711-519X and Bathgate, Ian (2013) Managing the sustainability of events and festivals – Towards an European classification model. In: 2013 Adventure Conference. Being there: slow, fast, traditional, wild, urban, natural…, 21 – 23 May 2013, Sabhal Mòr Ostaig, Isle of Skye, Scotland.

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Abstract

Events and festivals have been shown to be catalysts for place making, particularly in terms of community engagement, pride of place and even place branding, though the latter remains a contested topic. Whilst a substantial and growing body of literature exists on the impact of events and festivals on town and city centres, much of the focus of past research has been on economic and social issues. Yet, as the focus of event impact evaluation begins to shift towards their longer term legacy - the London Olympic Games have been a prime example of this -, this paper argues that the environmental impact research agenda will grow in importance and summarises some of the early findings of a pan-European research study led by the University of East London with project partners in ten different countries and funding from the European Regional Development Fund’s INTERREG IVC programme.

In line with this and building on earlier work in tourism, urban management, regeneration and place branding, this paper argues the case for the development of an international classification system for events and festivals that helps funders and local policy makers to compare international practice and improve decision making with regards to event planning, funding and implementation with particular emphasis on sustainability. The implications for adventure tourism are also discussed with special emphasis on the strategic opportunities for sustainable events in this sector across Europe.

Item Type:	Conference or Conference Paper (Paper)
Uncontrolled Keywords:	Events, sustainability, typologies, Europe
Subjects:	G Geography. Anthropology. Recreation > GT Manners and customs G Geography. Anthropology. Recreation > GV Recreation Leisure H Social Sciences > H Social Sciences (General) H Social Sciences > HT Communities. Classes. Races
Faculty / School / Research Centre / Research Group:	Faculty of Business
Related URLs:	Publisher Organisation https://www.jiscmail.ac.uk/cgi-bin/webad...
Last Modified:	14 Oct 2016 09:32
URI:	http://gala.gre.ac.uk/id/eprint/13309

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