Coca-Stefaniak, Andres ORCID: https://orcid.org/0000-0001-5711-519X (2014) Place branding and city centre management – exploring international parallels in research and practice. Journal of Urban regeneration and Renewal, 7 (4). pp. 367-373. ISSN 1752-9638 (Print), 1752-9646 (Online)

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Abstract

International approaches to city centre management and place management practice have evolved considerably over the last 40 years. Parallel to this, there has been a rising level of interest among academics and practitioners in the concept of place branding. This paper explores some of the parallels and knowledge gaps in the development of both concepts from a practice as well as research perspective, using published evidence from Europe and references to other parts of the world. It also argues
that place branding will continue to increase in influence strategically as urban regeneration and management processes become more visionary and multidisciplinary in
their strategic focus. The need for towns and cities to improve their resilience to future global downturns through innovative and entrepreneurial communities with a strong sense of attachment to their locations will also create a platform for strategic place branding to evolve and develop in a direction that has received as yet limited attention by academics, policy makers and key decision makers.

Item Type:	Article
Uncontrolled Keywords:	Town centre management, Place branding, International
Faculty / School / Research Centre / Research Group:	Faculty of Business > Department of Marketing, Events & Tourism
Related URLs:	Publisher
Last Modified:	15 Oct 2016 12:46
URI:	http://gala.gre.ac.uk/id/eprint/13297

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