Development of brand name strategies by producer groups. Final report
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Kleih, Ulrich, Peacock, Nigel, Hung, Ngo and Ich, Tran Cong (2007) Development of brand name strategies by producer groups. Final report. Technical Report. Natural Resources Institute, Chatham, UK.
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Doc-0547.pdf - Published Version Available under License Creative Commons Attribution Non-commercial No Derivatives. Download (1MB) |
Item Type: | Monograph (Technical Report) |
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Uncontrolled Keywords: | development, brand, branding, strategy, shrimp, tuna, fermented, market, export, import, fish, fisheries, seafood, stakeholder |
Subjects: | S Agriculture > S Agriculture (General) |
Faculty / School / Research Centre / Research Group: | Faculty of Engineering & Science > Natural Resources Institute Faculty of Engineering & Science > Natural Resources Institute > Food & Markets Department Faculty of Engineering & Science |
Related URLs: | |
Last Modified: | 13 Nov 2019 15:46 |
URI: | http://gala.gre.ac.uk/id/eprint/12190 |
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