Wilson, Jonathan A.J. (2014) Lessons from Malaysian Airlines: Damage control and should they rebrand? Branding Magazine.

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Abstract

Malaysian Airlines (MAS) has grabbed headlines, with MH370 and MH17 – what is the first lesson in damage control?

This article captures some of my views following an interview conducted by thought leader, Rushdi Siddiqui, when he caught up with me to discuss Muslim world economics, Halal and the need to create strong brands and management infrastructures.

Item Type:	Article
Additional Information:	[1] Branding Magazine is an independent online daily brand journal.
Uncontrolled Keywords:	branding, brands, corporate brands, corporate reputation, crisis management, Malaysia Airlines, Emirates Airlines, Turkish Airlines, Qatar Airlines, team building
Subjects:	H Social Sciences > HF Commerce
Faculty / School / Research Centre / Research Group:	Faculty of Business Faculty of Business > Department of Marketing, Events & Tourism
Related URLs:	Publisher
Last Modified:	14 Oct 2016 09:28
URI:	http://gala.gre.ac.uk/id/eprint/12152

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