Lessons from Malaysian Airlines: Damage control and should they rebrand?
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Wilson, Jonathan A.J. (2014) Lessons from Malaysian Airlines: Damage control and should they rebrand? Branding Magazine.
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Official URL: http://www.brandingmagazine.com/2014/08/29/malaysi...
Abstract
Malaysian Airlines (MAS) has grabbed headlines, with MH370 and MH17 – what is the first lesson in damage control?
This article captures some of my views following an interview conducted by thought leader, Rushdi Siddiqui, when he caught up with me to discuss Muslim world economics, Halal and the need to create strong brands and management infrastructures.
Item Type: | Article |
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Additional Information: | [1] Branding Magazine is an independent online daily brand journal. |
Uncontrolled Keywords: | branding, brands, corporate brands, corporate reputation, crisis management, Malaysia Airlines, Emirates Airlines, Turkish Airlines, Qatar Airlines, team building |
Subjects: | H Social Sciences > HF Commerce |
Faculty / School / Research Centre / Research Group: | Faculty of Business Faculty of Business > Department of Marketing, Events & Tourism |
Related URLs: | |
Last Modified: | 14 Oct 2016 09:28 |
URI: | http://gala.gre.ac.uk/id/eprint/12152 |
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