Wilson, Jonathan (2014) Lessons learned. Communicate Magazine UAE, in association with Advertising Age.

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Abstract

Analysis of the aftermath that follows Malaysian Airlines as a brand and what brands can learn in the wake of such crises.

Item Type:	Article
Additional Information:	[1] In the Opinion Archive.
Uncontrolled Keywords:	brands, branding, crisis management, public relations, reputation management, Malaysia Airlines, MH370, MH17, nation branding, culture, ASEAN
Subjects:	H Social Sciences > HF Commerce
Faculty / School / Research Centre / Research Group:	Faculty of Business > Department of Marketing, Events & Tourism
Related URLs:	Publisher
Last Modified:	14 Oct 2016 09:28
URI:	http://gala.gre.ac.uk/id/eprint/12098

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