Wilson, Jonathan (2014) Academic journalism and dissemination diversity - a new approach to scholarship. NetworkedScholar - Marketing.

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Abstract

I think a new approach to scholarship is needed, which harnesses the power of social media. Something which I call Academic Journalism.

This is because people search - they are information rich and time poor. It's important to capture audiences who are increasingly reading on smartphones and tablets - they click and they share. Journal articles perhaps suffer in this arena. Plus, it's really important to get ideas out there and to claim that space - especially when there is a lag between having a journal manuscript under review and the speed at which industry moves. An added benefit is that constantly thinking, writing, and sharing builds your network, and helps to improve your ability to express key points, to diverse audiences.

The following article summarises my approach.

Item Type:	Article
Additional Information:	[1] About NetworkedScholar – Marketing: the platform brings together marketing academics in an online community to access latest news, views and insights and participate in topical discussions surrounding the scholarly discipline of marketing. It provides researchers, authors and editors of academic papers and other stakeholders active in the higher education sector with a platform to network, share thoughts and promote research. It aims to raise the online visibility of academic authors; positioning them as thought leaders in specialist subject areas and extending the impact and influence of research within the scholarly community. The free platform also provides users with access to latest news, events, conferences and dedicated resources to support academics achieve their publishing ambitions. Networked Scholar – Marketing is powered by Emerald Group Publishing Limited.
Uncontrolled Keywords:	Scholarship, Academia, Research, Writing, Publishing, Social Media, Media, Networking, Public Relations, Islamic Marketing, REF
Subjects:	H Social Sciences > HF Commerce
Faculty / School / Research Centre / Research Group:	Faculty of Business > Department of Marketing, Events & Tourism
Related URLs:	Publisher
Last Modified:	14 Oct 2016 09:27
URI:	http://gala.gre.ac.uk/id/eprint/11397

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