Wilson, Jonathan A.J. (2014) Public lecture: Brand Islam is the new black in marketing. In: INCEIF Presents: Dr Jonathan A.J. Wilson, Business School University of Greenwich (Public Lecture), 8 Apr 2014, Auditorium, Sasana Kijang, Bank Negara Malaysia, Kuala Lumpur, Malaysia. (Unpublished)

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Abstract

The ancient Muslim tradition of commerce along the silk roads and spice trade routes has been rebranded into a phenomenon Dr Jonathan A.J. Wilson has termed "Brand Islam".
Notwithstanding such growth and influence, many academics and industry practitioners still struggle when attempting to reflect enough of the nuances associated with Muslim consumption patterns, doing business in Muslim markets, and targeting Muslim consumers. In his talk, Dr Wilson will share some of his tales and offers new perspectives.

Item Type:	Conference or Conference Paper (Lecture)
Additional Information:	[1] Public lecture on Islamic marketing and Muslim consumer behaviour, delivered at Auditorium, Sasana Kijang, Bank Negara Malaysia, Kuala Lumpur, Malaysia, 8th April 2014. URL provide link to video recording of the public lecture.
Uncontrolled Keywords:	Islamic marketing, Muslim consumer behaviour, Islamic branding, halal, Islamic finance, emerging markets, globalization, ethnicity, race
Subjects:	H Social Sciences > HF Commerce
Faculty / School / Research Centre / Research Group:	Faculty of Business Faculty of Business > Department of Marketing, Events & Tourism
Related URLs:	Organisation Organisation Organisation
Last Modified:	14 Oct 2016 09:27
URI:	http://gala.gre.ac.uk/id/eprint/11379

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