The art, language and mindset of game-changing: branding, public relations and corporate communications
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Wilson, Jonathan (2014) The art, language and mindset of game-changing: branding, public relations and corporate communications. In: Marketing Kingdom Tirana, 24 Feb 2014, Tirana, Albania. (Unpublished)
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Official URL: http://www.thepworld.com/pevents/event/65/marketin...
Item Type: | Conference or Conference Paper (Other) |
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Uncontrolled Keywords: | transformational leadership, management, public relations, branding, corporate communications, culture |
Subjects: | H Social Sciences > HF Commerce |
Faculty / School / Research Centre / Research Group: | Faculty of Business > Department of Marketing, Events & Tourism Faculty of Business |
Related URLs: | |
Last Modified: | 14 Oct 2016 09:27 |
URI: | http://gala.gre.ac.uk/id/eprint/11259 |
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