Brand Islam's quest to breathe and breed superpowers
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Wilson, Jonathan (Bilal) A.J. (2014) Brand Islam's quest to breathe and breed superpowers. The Marketeers. pp. 88-92.
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11253_WILSON_(Feb2014)_themarketeers-maestrofeb2014brandislamsquestpp-140221192214.pdf - Published Version Available under License Creative Commons Attribution Non-commercial No Derivatives. Download (2MB) |
Abstract
Pragmatically, my view is that the term ‘Muslim economy’ more accurately represents the state of current markets; and an ‘Islamic economy’ is an aspirational goal for the same rapidly growing sectors. These are aspirations aiming to encourage the harmonization of Muslim geographies, further collaboration, and a positive commitment towards celebrating the spirit of spirituality in trade and commerce. In this article I report my findings following November’s Global Islamic Economy Summit held in Dubai.
Item Type: | Article |
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Uncontrolled Keywords: | Muslim economies, Islamic economics, World Islamic Economic Forum WIEF, Global Islamic Economy Summit GIES, Dubai |
Subjects: | H Social Sciences > HF Commerce |
Faculty / School / Research Centre / Research Group: | Faculty of Business > Department of Marketing, Events & Tourism |
Related URLs: | |
Last Modified: | 15 Oct 2016 12:40 |
URI: | http://gala.gre.ac.uk/id/eprint/11253 |
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