A case-based framework for deploying e-CRM solutions in SMEs
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Adebanjo, Dotun ORCID: 0000-0003-4845-9411 (2009) A case-based framework for deploying e-CRM solutions in SMEs. In: EURAM 2009. 9th Annual Conference - "Renaissance & Renewal in Management Studies", 11-14 May 2009, ACC Arena, Mersey River Waterfront, Liverpool, UK.
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Official URL: http://www.euram2009.org/r/downloadpapers
Item Type: | Conference or Conference Paper (Paper) |
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Additional Information: | [1] Presented at parallel session at EURAM 2009, the 9th Annual Conference - "Renaissance & Renewal in Management Studies," held 11-114 May 2009, ACC Arena, Mersey River Waterfront, Liverpool, U.K. [2] Presented in Parallel Track Sessions 8. Parallel session entitled 'E-business – Adding Value.' |
Uncontrolled Keywords: | customer relationships, e-CRM |
Subjects: | H Social Sciences > HE Transportation and Communications |
Faculty / School / Research Centre / Research Group: | Faculty of Business > Networks and Urban Systems Centre (NUSC) > Supply Chain Management Research Group |
Related URLs: | |
Last Modified: | 14 Oct 2016 09:27 |
URI: | http://gala.gre.ac.uk/id/eprint/11243 |
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