Anourbekova, Adele and Wilson, Jonathan A.J. (2013) Interview with Jonathan A.J. Wilson [Интервью с Джонатаном Уилсоном]. Business World Kazakhstan (BWK), 2 (38). pp. 28-31.

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Abstract

An interview with Dr Jonathan Wilson, following his:
(1) Speech: "The Intersection Between Transformational Leadership, Corporate Communications And Cultural Branding – Closing The Delta"; and
(2) One day workshop: "The Art, Language & Mindset of game-changing / Branding, Public Relations & Corporate Communications" at the 'Almaty PR Experience', Kazakhstan 6th and 7th February 2013.

The interview talks about:
- Current trends in the Public Relations industry, as an academic and practitioner;
- Employment prospects;
- And suggestions to develop the Kazakh PR industry, market and national brand.

Item Type:	Article
Uncontrolled Keywords:	public relations, marketing communications, nation branding, corporate communications, reputation management, employability, Kazakhstan
Subjects:	H Social Sciences > HF Commerce
Faculty / School / Research Centre / Research Group:	Faculty of Business > Department of Marketing, Events & Tourism
Related URLs:	Publisher Author
Last Modified:	16 Oct 2016 02:47
URI:	http://gala.gre.ac.uk/id/eprint/11237

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