Hallam, David and Molina, Juan Patricio (1988) The United Kingdom market for fresh exotic fruit (ODNRI Bulletin No. 13). [Working Paper]

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Abstract

This bulletin examines the nature and structure of the United Kingdom market for fresh exotic fruit. Its findings relate primarily to six exotic fruit- avocados, pineapples, mangoes, paw paws, lychees and passion fruit - which are assumed to be a representative cross section of exotics in general. The major determinants of the level of exotic fruit consumption are analysed. Particular attention is focused upon the influence of prices and incomes and an attempt is made to obtain estimates of price and income elasticities of demand. The marketing channels through which imported fruit passes between importation and retailing are described, and the nature and functions of firms involved at each marketing stage are examined. Price formation and the transmission of information through the marketing chain between retailers, wholesalers, importers and exporters are discussed. The overall objective of the study is to provide information which will assist developing country exporters in identifying profitable trading opportunities within the market, and give some guidance for the design of their production and marketing strategies such that foreign exchange earnings are maximized.

Item Type:	Working Paper
Additional Information:	[1] ISBN: 0 85954 236-X.
Uncontrolled Keywords:	exotic fruit, fruit market, avocado, pineapple, mango, paw paw, lychee, passion fruit, market demand, marketing channels, price formation, price margin, United Kingdom
Subjects:	H Social Sciences > HF Commerce S Agriculture > SB Plant culture
Faculty / School / Research Centre / Research Group:	Faculty of Engineering & Science > Natural Resources Institute Faculty of Engineering & Science > Natural Resources Institute > Food & Markets Department
Related URLs:	Organisation
Last Modified:	12 Dec 2019 16:04
URI:	http://gala.gre.ac.uk/id/eprint/11043

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