Wilson, Jonathan (Bilal) A.J. (2013) Playing the communication game. The Marketeers. pp. 90-94.

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Abstract

There are numerous articles out there on communication and how to communicate effectively – whether that’s you, or your products and services. What i’m going to do here is give you a whistle-stop tour of some theories and guiding principles behind what factors inl uence communication. If you know what to look for, then you can start to understand how you can respond better. The idea being that good communication means knowing when, where, and how to play good-natured ‘games’.

Item Type:	Article
Uncontrolled Keywords:	marketing communication, communication, transactional analysis, behavioural psychology, neuro linguistic programming, sociology, personality traits, society
Subjects:	H Social Sciences > HF Commerce
Faculty / School / Research Centre / Research Group:	Faculty of Business > Department of Marketing, Events & Tourism
Related URLs:	Publisher Organisation
Last Modified:	14 Oct 2016 09:26
URI:	http://gala.gre.ac.uk/id/eprint/10841

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