Wilson, Jonathan (Bilal) A.J. (2013) Why culture matters in marketing and where? The Marketeers. pp. 80-86.

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Item Type:	Article
Uncontrolled Keywords:	culture, consumer behaviour, organisational behaviour, nation branding, branding, cross-culture, consumer culture theory
Subjects:	H Social Sciences > HF Commerce
Faculty / School / Research Centre / Research Group:	Faculty of Business > Department of Marketing, Events & Tourism
Related URLs:	Organisation
Last Modified:	17 Oct 2016 17:44
URI:	http://gala.gre.ac.uk/id/eprint/10837

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