Sobh, Rana, Belk, Russell W. and Wilson, Jonathan A.J. (2013) Islamic Arab hospitality and multiculturalism. Marketing Theory, 13 (4). pp. 443-463. ISSN 1470-5931 (Print), 1741-301X (Online) (doi:10.1177/1470593113499695)

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Abstract

This ethnographic study in Qatar and United Arab Emirates addresses a particular Islamic consumptionscape as well as a related commodified practice: that of Arab hospitality. This much vaunted Arab virtue is examined in three contexts: home hospitality, commercial hospitality, and hospitality toward foreign guest workers and visitors. We find that home hospitality is largely extended inward and involves sharing in with close same-sex friends and family in a tournament of status, while hospitality toward foreigners is largely either nonexistent or outsourced to other foreigners. These patterns are explained in terms of hyper-ritualization of that which is most in doubt, namely, multiculturalism and patriarchal authority. We argue that this same pattern of hyper-ritualization may apply in other ritual contexts like American Thanksgiving celebrations.

Item Type:	Article
Uncontrolled Keywords:	hospitality, Arab/Islamic culture, Arab Gulf countries, multiculturalism
Subjects:	H Social Sciences > HD Industries. Land use. Labor H Social Sciences > HF Commerce
Faculty / School / Research Centre / Research Group:	Faculty of Business > Department of Marketing, Events & Tourism
Related URLs:	Publisher
Last Modified:	14 Oct 2016 09:26
URI:	http://gala.gre.ac.uk/id/eprint/10778

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