Understanding customer satisfaction - a UK food industry case study
Adebanjo, Dotun ORCID: 0000-0003-4845-9411 (2001) Understanding customer satisfaction - a UK food industry case study. British Food Journal, 103 (1). pp. 36-45. ISSN 0007-070X (doi:https://doi.org/10.1108/00070700110382984)
Full text not available from this repository.Abstract
The importance of customer satisfaction to the commercial success of businesses is widely acknowledged. However, many companies, including those in the UK food sector, struggle to satisfy their customers. Responsibility lies partly with a failure to fully understand the basic building-blocks of customer satisfaction as a concept. Presents the results of a study by a group of UK food industry managers, led by Leatherhead Food RA. Identifies and describes six key drivers of customer satisfaction, which may be applied to all types of organisation, including those outside the food industry.
Item Type: | Article |
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Uncontrolled Keywords: | benchmarking, customer satisfaction, food industry, United Kingdom |
Subjects: | H Social Sciences > HD Industries. Land use. Labor H Social Sciences > HF Commerce |
Faculty / School / Research Centre / Research Group: | Faculty of Business > Department of Systems Management & Strategy |
Related URLs: | |
Last Modified: | 14 Oct 2016 09:25 |
URI: | http://gala.gre.ac.uk/id/eprint/10718 |
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