Wilson, Jonathan (2013) Science and branding or the ‘science’ of branding? Branding Magazine.

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Abstract

Drawing from physics and consumerism alike, Dr. Wilson reveals how Branding is not only a tool, but a tool that presents value to each and every one of us regardless of our respective vocational titles.

Item Type:	Article
Uncontrolled Keywords:	brands, branding, brand management, marketing history, science marketing, marketing science
Subjects:	H Social Sciences > H Social Sciences (General)
Faculty / School / Research Centre / Research Group:	Faculty of Business > Department of Marketing, Events & Tourism
Related URLs:	Organisation
Last Modified:	14 Oct 2016 09:25
URI:	http://gala.gre.ac.uk/id/eprint/10558

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