Consumption and cultural differences
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Wilson, Jonathan (2013) Consumption and cultural differences. In: Solomon, Michael R., Bamossy, Gary, Askegaard, Søren and Hogg, Margaret K., (eds.) Consumer Behaviour: A European Perspective. Pearson, Harlow, UK, pp. 619-620. ISBN 978-0273772729
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A contribution entitled "Consumer behaviour as I see it" by Jonathan Wilson appears in Chapter 15 Consumption and cultural differences: Impact of religion on consumption.
Item Type: | Book Section |
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Uncontrolled Keywords: | consumer behaviour, muslims, Islam, Islamic marketing, Islamic branding, halal |
Subjects: | B Philosophy. Psychology. Religion > BL Religion B Philosophy. Psychology. Religion > BP Islam. Bahaism. Theosophy, etc |
Faculty / School / Research Centre / Research Group: | Faculty of Business Faculty of Business > Department of Marketing, Events & Tourism |
Related URLs: | |
Last Modified: | 14 Feb 2020 11:59 |
URI: | http://gala.gre.ac.uk/id/eprint/10555 |
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