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Reaching Muslim consumers with digital media

Reaching Muslim consumers with digital media

Wilson, Jonathan A.J. (2010) Reaching Muslim consumers with digital media. In: World Halal Forum Europe 2010, 10th-11th November 2010, Earls Court Conference Centre, London.

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Abstract

This keynote speech, subsequent panel discussion and Q&A addressed the issue of Muslim and non-Muslim consumer behaviour, in connection with halal products and services consumption. A particular focus was given to the Web 2.0 young cross-border consumers and examining how brands could deliver emotive and compelling propositions, beyond mere functional ingredients.

Item Type: Conference or Conference Paper (Keynote)
Additional Information: [1] The author gave a keynote speech as part of session 7: the media and the message - reaching Halal consumers on Thursday November 11th, 2010 (day two of the conference) between 15:15 and 15:45.
Uncontrolled Keywords: branding, Muslim consumer behaviour, youth culture, Halal certification, ingredient branding, Islam, international marketing
Subjects: H Social Sciences > HN Social history and conditions. Social problems. Social reform
H Social Sciences > HT Communities. Classes. Races
Faculty / Department / Research Group: Faculty of Business > Department of Marketing, Events & Tourism
Related URLs:
Last Modified: 14 Oct 2016 09:12
Selected for GREAT 2016: None
Selected for GREAT 2017: None
Selected for GREAT 2018: None
URI: http://gala.gre.ac.uk/id/eprint/4655

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