Reaching Muslim consumers with digital media
Wilson, Jonathan A.J. (2010) Reaching Muslim consumers with digital media. In: World Halal Forum Europe 2010, 10th-11th November 2010, Earls Court Conference Centre, London.Full text not available from this repository.
This keynote speech, subsequent panel discussion and Q&A addressed the issue of Muslim and non-Muslim consumer behaviour, in connection with halal products and services consumption. A particular focus was given to the Web 2.0 young cross-border consumers and examining how brands could deliver emotive and compelling propositions, beyond mere functional ingredients.
|Item Type:||Conference or Conference Paper (Keynote)|
|Additional Information:|| The author gave a keynote speech as part of session 7: the media and the message - reaching Halal consumers on Thursday November 11th, 2010 (day two of the conference) between 15:15 and 15:45.|
|Uncontrolled Keywords:||branding, Muslim consumer behaviour, youth culture, Halal certification, ingredient branding, Islam, international marketing|
|Subjects:||H Social Sciences > HN Social history and conditions. Social problems. Social reform
H Social Sciences > HT Communities. Classes. Races
|Faculty / Department / Research Groups:||Faculty of Business > Department of Marketing, Events & Tourism|
|Last Modified:||14 Oct 2016 09:12|
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