Reaching Muslim consumers with digital media
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Wilson, Jonathan A.J. (2010) Reaching Muslim consumers with digital media. In: World Halal Forum Europe 2010, 10th-11th November 2010, Earls Court Conference Centre, London.
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Abstract
This keynote speech, subsequent panel discussion and Q&A addressed the issue of Muslim and non-Muslim consumer behaviour, in connection with halal products and services consumption. A particular focus was given to the Web 2.0 young cross-border consumers and examining how brands could deliver emotive and compelling propositions, beyond mere functional ingredients.
| Item Type: | Conference or Workshop Item (Keynote) |
|---|---|
| Additional Information: | [1] The author gave a keynote speech as part of session 7: the media and the message - reaching Halal consumers on Thursday November 11th, 2010 (day two of the conference) between 15:15 and 15:45. |
| Uncontrolled Keywords: | branding, Muslim consumer behaviour, youth culture, Halal certification, ingredient branding, Islam, international marketing |
| Subjects: | H Social Sciences > HN Social history and conditions. Social problems. Social reform H Social Sciences > HT Communities. Classes. Races |
| School / Department / Research Groups: | School of Business School of Business > Department of Marketing, Events & Tourism |
| Related URLs: | |
| Last Modified: | 25 May 2012 12:55 |
| URI: | http://gala.gre.ac.uk/id/eprint/4655 |
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