Skip navigation

A case study evaluation of the factors affecting fresh produce traceability

A case study evaluation of the factors affecting fresh produce traceability


Notice of Repository Upgrade

Greenwich Academic Literature Archive will be being upgraded between 16:00 18th February and 10:00 20th February. During this time user login will be disabled but publications will still be accessible for download, except for one or two brief periods.

We apologise for any inconvenience. Please contact for more information.

Manikas, Ioannis, Manos, Basil, Vlachopoulou, Maro and Manthou, Vassiliki (2010) A case study evaluation of the factors affecting fresh produce traceability. International Journal of Business Innovation and Research, 4 (3). pp. 232-255. ISSN 1751-0252 (Print), 1751-0260 (Online) (doi:10.1504/IJBIR.2010.032385)

Full text not available from this repository.


This paper examines the different approaches given in literature on the factors that influence the efficiency of traceability in the agri-food sector in a particular fresh produce supply chain. An empirical research was conducted, which enables a more descriptive and exploratory approach. The technique used in this research was semi-structured in depth interviews with key personnel from each firm. Lack of vertical integration is observed in the particular supply chain. Ephemeral dynamic collaborations prevail, not allowing information flow transparency. Multi fragmentation is evident in all levels of the supply chain. Most of the transactions are based on personal relations built with suppliers and customers, while e-communication and e-transactions act complementarily, if exist. This reveals a non-systematic approach towards essential supply chain activities such as information flow and traceability.

Item Type: Article
Uncontrolled Keywords: traceability, fresh produce, supply chain management, information systems
Subjects: H Social Sciences > HD Industries. Land use. Labor
S Agriculture > S Agriculture (General)
T Technology > TX Home economics
Faculty / Department / Research Group: Faculty of Business > Department of Systems Management & Strategy
Faculty of Business
Related URLs:
Last Modified: 14 Oct 2016 09:11
Selected for GREAT 2016: None
Selected for GREAT 2017: None
Selected for GREAT 2018: None

Actions (login required)

View Item View Item