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Getting the best out of your students through cultural appreciation: multiculturalism in a 'British' university business classroom setting

Wilson, Jonathan A.J. (2010) Getting the best out of your students through cultural appreciation: multiculturalism in a 'British' university business classroom setting. Compass: The Journal of Learning and Teaching at the University of Greenwich, 2009-1 (1). pp. 53-63. ISSN 2044-0081

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    Official URL: http://web-dev-csc.gre.ac.uk/conference/conf64/doc...

    Abstract

    The following is a conceptual paper, reflecting on the author’s own experiences whilst lecturing in marketing at London universities and, as a marketing professional. In addition, it provides current, supporting academic literature with the aim of stimulating further thinking and discussion. Finally, the paper offers suggestions for future activities that could be implemented in order to further address some of the issues raised.

    Item Type: Article
    Uncontrolled Keywords: higher education, multiculturalism, cultural appreciation
    Subjects: L Education > LB Theory and practice of education > LB2300 Higher Education
    H Social Sciences > HM Sociology
    School / Department / Research Groups: School of Business
    School of Business > Department of Marketing, Events & Tourism
    Related URLs:
    Last Modified: 08 Jan 2013 16:08
    URI: http://gala.gre.ac.uk/id/eprint/3812

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