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Study of sensory evaluation, consumer acceptability, affordability and market price of rice

Study of sensory evaluation, consumer acceptability, affordability and market price of rice

Tomlins, Keith, Manful, John, Gayin, Joseph, Kudjawu, Bernice and Tamakloe, Iris (2007) Study of sensory evaluation, consumer acceptability, affordability and market price of rice. Journal of the Science of Food and Agriculture, 87 (8). pp. 1564-1575. ISSN 0022-5142 (doi:10.1002/jsfa.2889)

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Abstract

The purpose of the study was to evaluate consumer acceptance, affordability and market value of a
prototype parboiled rice (PPR) in relation to three local samples and a high-value imported one. While descriptive
sensory evaluation and central location testing are used to evaluate consumer acceptability, this study suggests
that affordability and market price of rice can also be assessed. The PPR was acceptable and the suggested
market price was influenced by both affordability and acceptability. Acceptance scores suggested a potential
higher price; consumers discounted the prototype rice and the extent depended on affordability. The concept of
consumer acceptability and affordability varied widely among consumers and this was related to the market price,
demographics and attitudes towards rice. Sensory attributes associated with quality were positively related with
price but negatively with affordability. Acceptability was related to rice consumption and purchasing behaviour,
whereas affordability was associated with income, gender and quality perception. Low affordability groups knew
the least about the benefits of rice. The implications are discussed.

Item Type: Article
Uncontrolled Keywords: rice, Oryza sativa, sensory evaluation, consumer acceptability, parboiled, market price, West Africa, Ghana
Subjects: T Technology > TP Chemical technology
T Technology > TX Home economics
Faculty / Department / Research Group: Faculty of Engineering & Science > Natural Resources Institute
Faculty of Engineering & Science > Natural Resources Institute > Food & Markets Department
Related URLs:
Last Modified: 11 Nov 2011 12:06
Selected for GREAT 2016: None
Selected for GREAT 2017: None
Selected for GREAT 2018: None
URI: http://gala.gre.ac.uk/id/eprint/2401

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